Mercadeo 360 (ATL, BTL, TTL)

360 Degree Marketing

The concept of 360 Degree Marketing implies developing holistic marketing campaigns that reach all points of contact that surround potential customers. It’s the next step in the evolution of cross-channel marketing, dealing mostly with a client-centered media strategy and media integration. A full 360 Degree Marketing strategy must include a heavy component of online marketing initiatives, encompassing all aspects of internet marketing, such as SEM and SEO, social media optimization and mobile web applications and technologies, but it also needs to rely on traditional offline marketing strategies, including television, radio, print advertising, promotional events and other offline media.

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PlanMC2 has extensive experience in all áreas of online and offline marketing, and our specialists can help you plan and develop a complete 360 Degree Marketing campaign that maximizes your ROI and guarantees your success. By integrating multiple initiatives in all aspects of the marketing plan, our experts can ensure your company is getting the right message to the right people in the right places, and all of this within your marketing budget.

Some of the marketing services that we can integrate when designing and developing your full 360 Degree Marketing Strategy include:

  • Online Marketing – PlanMC2 offers a wide range of internet marketing services customized to your specific needs. In addition to traditional marketing strategies, we also provide web site design and tool creation, e-mail campaigns, social media planning and development, corporate image consulting, brand building and mobile web application design. We offer our clients complete online and offline marketing plans and strategies that can be customized to any budget, target market or industry.
  • Mobile Marketing – Our mobile marketing services include all the latest mobile marketing and advertising techniques used throughout the world. Your possibilities are virtually limitless when you can rely on a mobile marketing service like the one PlanMC2 provides. Not only is it convenient and easy to use, it can also motivate and engage your customers as they receive text messages or updates about products or services they opted to know about.
  • Social Media Marketing – PlanMC2 is aware of the delicate nature of Social Media Marketing and creates marketing strategies customized specifically to the clients’ needs and the unique requirements and limitations of each social outlet. Although SSM is generally focused on the main social networks, such as Facebook or Twitter, the term also applies a wide variety of forums, news sites, blogs and industry specific web sites; basically, any site where the users can generate their own content should be considered and approached as a Social Media network.
  • Branding and Corporate Image Management – Brand strength and loyalty are everything in the marketing arena. PlanMC2 offers brand building marketing communications services that go deep to establish and promote what’s unique about our clients. We create branding initiatives that make connections, build relationships and increase business success.

PlanMC2 has the answers to all your 360 Marketing needs. Contact our staff of specialists today and let us start your 360 Degrees Marketing project right away.