Just like traditional online and offline marketing, Social Media Marketing aims to achieve the same branding and messaging objectives, but it is a little different in terms of execution. Social media marketing, is a form of online marketing that takes place on the many social media outlets offered by the Internet, including blogs, social networks, internet communities and all other online forms of social media.
Social media marketing needs to be much more subtle that traditional online marketing, because it must adapt to the community based guidelines and restrictions of each social outlet. Any successful social media campaign needs to generate interest and motivate action in it’s target audience, but without damaging the brand’s trust and reputation within the social network or social media outlet.
PlanMC2 is aware of the delicate nature of Social Media Marketing and creates marketing strategies customized specifically to the clients’ needs and the unique requirements and limitations of each social outlet. Although SSM is generally focused on the main social networks, such as Facebook or Twitter, the term also applies a wide variety of forums, news sites, blogs and industry specific web sites; basically, any site where the users can generate their own content should be considered and approached as a Social Media network.
Competitive analysis – Knowing where and how your competitors are actively approaching social networks can be an important factor when developing a social media marketing strategy.
Strategic planning – Our specialists will help you device specific strategies and marketing plans to effectively promote your brand in all the appropriate social outlets and reaching the most qualified audiences within them.
Monitoring – Regular monitoring and interaction is key to the success of any social media campaign. We can help you monitor and maintain all your social media initiatives, ensuring a constant and active presence of your brand within the social network scene.