Pay per Click search engine results (PPC), also known as “paid search”, “keyword bidding” or “sponsored listings”, are an important component of any search engine marketing campaign. Almost all search engines, directories and portals today offer some form of paid listings or Pay per Click program where the visibility of your site can be guaranteed. But this form of online advertising, once a rather easy “do-it-yourself” technique, has grown increasingly complicated and difficult over the years.

PlanMC2 has specialists trained to handle complex and highly effective PPC campaigns with all major search providers and portals. Our services can be divided in two main categories in this respect. We offer complete Pay per Click Campaign Management Services where our specialists will take care of all aspects of the PPC campaign, from keyword selection to ROI analysis. We also have PPC Consulting Services to help you plan your own in-house paid listing campaign, with regular analysis and recommendations for improvement.

These are some of the PPC Management services that PlanMC2 can offer your site:

Detailed keyword research (including visitor and budget forecasting). Choosing the correct keywords is the most essential part of any successful PPC marketing strategy; without a correct definition of the appropriate terms, those that would bring the greatest amount of qualified traffic to your site, your campaign just might fall short of its goals. Our specialists will analyze keywords, estimating costs, clicks and impressions to ensure that the selected terms are the best for the campaigns success.

Campaign Set-Up, Ad Copy writing, and Maintenance. Many variables play a part in determining the success of a PPC campaign; competition and positioning strategies, budgeting, search and content syndication and copy testing, just to name a few. We will make sure your PPC listings are up and running and will maintain their position and effectiveness over time.

ROI Tracking, Performance Analysis and Optimization. Your campaign could be generating great traffic, but not doing so well in sales. With a focus on ROI, we can track your campaign’s success, from click to sale, providing detailed reports and analysis in order to optimize your campaigns effectiveness.

PlanMC2 has the answers to all your Pay Per Click Management needs. Contact our staff of specialists today and let us start your Pay Per Click project right away.